Taylor Swift is both a pop queen and a marketing queen. The 14-time Grammy winner updated her Instagram story minutes before the stunning display spanned North America on Monday, keeping the ideal lyric tease for April 8 Eclipse Day.
Swift gave a preview of what’s to come in her April 19 album while commemorating the memorable Solar eclipse on April 8, a cyclic event that won’t meet the United States again until 2045. Fans eagerly expecting the grand release of her eleventh studio album erupted in delight at the tenderness of the lyrics.
Her Instagram story, which included a link to her album’s pre-order options, captured a heartbreaking retro vibe. A typewriter, extending the album’s already-present monochrome, gloomy aesthetics, typed out the following lyrics;
“Crowd goes wild at her fingertips, Half moonshine, Full eclipse”
Swifties quickly drove their attention to their beloved artist and lauded her “iconic” marketing move. “Mother set this eclipse upp OMGG,” commented one of her fans on X (formerly Twitter). Another one praised her thoughtful gesture to go all out on the day of the April 8 eclipse: “ Her teasing these lyrics on the day of the eclipse .”
Several comments rolled, commending the “marketing Queen” or “marketing genius.” A fourth Swiftie lightheartedly joked: “she actually organized the entire eclipse just so she could tease these lyrics. her power!”
And a variety of comments echoing the same sentiment kept pouring into the sea of emotions, including “not literal celestial bodies alligning for her promo,” “she controls the universe confirmed,” “the eclipse was TTPD promo all along.”
An emotional fan burst out further with another impassioned response: “A their the fact that today is an eclipse day AND 11 days before TTPD. april 19 is such a perfect day for so many reasons, this is a new one we go on and on about her planning, but how is the universe always on her side.”